AEW Partners with Fulham FC Women’s Team: Tony Khan’s Worlds Collide

One big thing

All Elite Wrestling (AEW) will be the front-of-shirt sponsor for Fulham FC Women’s team in the 2024/25 season, marking a significant partnership between Tony Khan’s two major ventures.

Why it matters

This collaboration represents:

• A unique crossover between professional wrestling and soccer
• AEW’s commitment to promoting women’s sports
• An expansion of AEW’s brand presence in the UK market

The details

• The partnership was announced ahead of the English Football season kickoff
• AEW’s logo will feature on Fulham Women’s shirts throughout the 2024/25 season
• The deal aims to foster a safe, inclusive environment for fans and athletes
• AEW’s brand presence will extend to matchdays and throughout the stadium

Key quotes

Tony Khan, Director of Football at Fulham: “Both Fulham Football Club and All Elite Wrestling hold a special place in my heart, and the partnership established here represents not only an elevation of both organisations on the global stage, but also a reminder of our investment and commitment to furthering women’s creative and athletic endeavours at all levels.

Steve Jaye, Fulham Women Head Coach: “Having AEW as front-of-shirt sponsor for the 2024/25 campaign is a massive forward step and we are grateful for their support, commitment, and belief in our objectives.”

The bigger picture

• This partnership comes as AEW prepares for its second All In: London event at Wembley Stadium on August 25th
• Last year’s inaugural All In: London set the all-time record for paid attendance at a wrestling event
• The collaboration aligns with AEW’s strategy to appeal to a younger demographic and families

What’s next

Fulham Women kick off their 2024/25 campaign this Sunday at Craven Cottage against Barking, marking the first official appearance of the AEW-sponsored kit.

How do you think this unique partnership between AEW and Fulham FC Women will impact both organizations? Share your thoughts in the comments below!