DMN Goes Off the Record with Amazon Music for Artists’ Conexión Divina Campaign

Amazon Music is teaming up with local artists to highlight music categories that are acquiring appeal amongst Gen Z. One distinct method is its Amazon Music Originals, which include tracks made in collaboration with Amazon Music. Conexión Divina is the current success story thanks to a multi-phased project.

The following was developed in cooperation with Amazon Music, a business DMN is happy to be partnered with.

Conexión Divina is comprised of 3 girls of Mexican descent who originate from various parts of the United States and satisfied online. Singer Liz was born in South Central Los Angeles, sharpening her abilities in church choirs. Sandra is from Dallas and discovered to play bass guitar by seeing videos on YouTube. And most just recently Daniela Santiago, initially from Austin, Texas and a trainee at USC in Los Angeles, signed up with the group and plays the 12– string guitar.

The Amazon Music group dealt with Conexión Divina to develop an advertising project around the release of their album, Tres Mundos, to assist bring their special noise to more individuals. The project consisted of an Amazon Music Original release, configuring assistance for their music, and an Artist Stories function to highlight how the group got together to bring their local music to the mainstream.

“Working with Amazon Music has actually been an excellent chance,” includes Erick Begazo, Conexión Divina’s supervisor. “We began with absolutely no essentially and to be able to be supported by Amazon, I believe it’s been incredible.”

Artist Stories are short-form editorial videos made with the artist and shared straight with their fans inside the Amazon Music app. Configuring assistance from Amazon Music consisted of functions in the ‘Gen Mex’ and ‘Las Amazonas’ playlists on Amazon Music.

Conexión Divina is the very first Latin Music artist to be included in Amazon Music’s Artist Stories– highlighting the band’s modest starts as they bring local music to traditional attention. Amazon Music states through this project, it had the ability to assist Conexión Divina triple its fan development throughout the 3 month duration after the brand-new album’s release. To date, Conexión Divina’s Amazon Music Original, Me Fui de Vacaciones, is their greatest tune on Amazon Music.