Study: Chimps Perform Better on Challenging Computer Tasks When They Have Audience

Human cognitive performance can be significantly influenced by the presence of audience members. While often associated with reputation management, which is considered uniquely human, it is unclear to what degree this phenomenon is shared with non-human animals. To investigate such audience effects in chimpanzees, researchers at Kyoto University recorded the performance of six chimpanzees (Pan troglodytes) on three different numerical touch screen tasks varying in difficulty and cognitive demand, in the presence of variable audience member compositions over six years. The results indicated that chimpanzee performance was influenced by the number and types of audience present.

“It was very surprising to find that chimpanzees are affected in their task performance by audience members, and by human audience members nonetheless,” said Dr. Christen Lin, a researcher at Kyoto University.

“One might not expect a chimp to particularly care if another species is watching them perform a task, but the fact that they seem to be affected by human audiences even depending on the difficulty of the task suggests that this relationship is more complex than we would have initially expected.”

Dr. Lin and colleagues wanted to find out if the audience effect, often attributed in humans to reputation management, might also exist in a non-human primate.

People, they knew, pay attention to who is watching them, sometimes even subconsciously, in ways that affect their performance.

While chimps live in hierarchical societies, it wasn’t clear to what extent they, too, might be influenced by those watching them.

“Our study site is special in that chimpanzees frequently interact with and even enjoy the company of humans here, participating almost daily in various touch screen experiments for food rewards,” said Kyoto University’s Dr. Akiho Muramatsu.

“As such, we saw the opportunity to not only explore potential similarities in audience-related effects but also to do so in the context of chimps that share unique bonds with humans.”

The researchers made the discovery after analyzing thousands of sessions in which chimpanzees completed a touch screen task over six years.

They found in three different number-based tasks that chimpanzees performed better on the most difficult task as the number of experimenters watching them increased.

In contrast, they also found that, for the easiest task, chimpanzees performed worse when being watched by more experimenters or other familiar people.

The scientists note that it remains unclear what specific mechanisms underlie these audience-related effects, even for humans.

They suggest that further study in non-human apes may offer more insight into how this trait evolved and why it developed.

“Our findings suggest that how much humans care about witnesses and audience members may not be quite so specific to our species,” said Kyoto University’s Dr. Shinya Yamamoto.

“These characteristics are a core part of how our societies are largely based on reputation, and if chimpanzees also pay special attention towards audience members while they perform their tasks, it stands to reason that these audience-based characteristics could have evolved before reputation-based societies emerged in our great ape lineage.”

The team’s findings were published in the journal iScience.

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Christen Lin et al. Audience presence influences cognitive task performance in chimpanzees. iScience, published online November 8, 2024; doi: 10.1016/j.isci.2024.111191