Superfan Monetization Platform We Are Giant Officially Launches, Announces ‘Nearly $8 Million’ Raise

As business and artists continue to absolutely no in on superfan money making, We Are Giant, a self-described “purpose-built neighborhood platform for the music market,” has actually formally released.

Los Angeles-headquartered We Are Giant emailed Digital Music News today about its official launching and a multimillion-dollar financing round. On the previous front, the “ad-free, safe, and central area to cultivate neighborhoods” is readily available through the web along with the App Store.

Established by Andy Apple, formerly a financier with Noise Ventures and Wavemaker Partners (which in 2019 backed Musiio, now a subsidiary of SoundCloudWe Are Giant states it provides “certified listening celebrations” for brand-new tasks, special livestream efficiencies, and “DSP-integrated” chat rooms where artists can personally communicate with diehard advocates.

Moving on, the platform means to include choices to offer physical releases, merch, and tickets to livestream occasions, besides allowing fans to tip artists, according to higher-ups. At present, however, north of 50 acts, amongst them anonymous, indie-label, and major-label specialists alike, currently have We Are Giant “neighborhood channels,” per the business.

In addition, We Are Giant states it’s hosted more than “150 fan-led neighborhood occasions,” consisting of for Ecstasy star Dominic Fike, Stick Season developerNoah Kahan, Bewitched artist Laufey, and others.

Moving to the abovementioned financing side, We Are Giant revealed that Chicago’s Sterling Partners had actually “assigned almost $8 million in financial investment.”

Detailing his enthusiastic vision for We Are Giant, Sterling co-founder Steven Taslitz kept in mind the “strong management group” behind the fan-relationship platform. Andy Apple, the company counts as officers RedditGifts creator Dan McComas (VP of item), previous Nura artist-relations head JP Slater (VP of music), Imzy co-founder Josh Fraser (VP of engineering), and Minute veterinarian Tony Hartman (head of artist success).

And in remarks of his own, Apple drove home We Are Giant’s more comprehensive goal of making it simpler for fans to get in touch with artists and assisting the latter to earn money.

“Artists and IP owners have actually been underserved from a developer tools point of view for too long, all without really owning their fan relationships,” Apple stated in part. “Additionally, most of working artists aren’t able to make an affordable living and have actually been utilizing out-of-date, fragmented, and misaligned advertising tools with little return.

“At We Are Giant, our objective is to alter this damaged system. Our platform assists artists to optimize their professions, construct more practical methods to earn a living, drive durability, and enhance their essential fan relationships by developing sustainable and financially rewarding neighborhoods,” he continued.