One big thing
TNA Wrestling star Joe Hendry made waves with a surprise appearance on WWE NXT, followed by a social media nod to John Cena.
The details
• Hendry participated in a 25-man battle royal on the June 18 edition of WWE NXT.
• Despite being eliminated quickly, his appearance generated massive social media engagement.
• The video of Hendry’s debut broke WWE’s record for most-viewed Twitter/X video of 2024.
• On June 26, Hendry posted a photo of John Cena on social media, mimicking Cena’s Instagram style.
Why it matters
Hendry’s crossover appearance and subsequent social media activity highlight the increasing fluidity between wrestling promotions and the power of social media in engaging fans.
By the numbers
• 25: Number of participants in the NXT battle royal
• 16: Number of times John Cena has held the WWE Championship
What’s next
• Hendry has hinted at potentially appearing at NXT Heatwave in Toronto.
• He’s set to face Jake Something in a Road To Slammiversary Qualifier for TNA Wrestling.
The bottom line
Joe Hendry’s brief WWE appearance and clever social media strategy demonstrate the evolving landscape of professional wrestling, where cross-promotion and digital engagement are becoming increasingly important.
What do you think about Joe Hendry’s WWE NXT appearance and his John Cena-inspired social media post? Leave a comment below with your thoughts on this crossover moment in professional wrestling.
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