India’s smartphone shipments reached 46 million units in the third quarter of 2024, marking a 5.6 percent year-over-year growth, according to the International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker.
Vivo
led the market for the third straight quarter with 15.8 percent share, driven by its Y series and new T3 and V40 models.
Oppo
secured second place with 13.9 percent share, showing remarkable 47.6 percent annual growth through its A3x, K12x, and Reno 12 series.
Samsung
slipped to third position with 12.3 percent share, declining 19.7 percent year-over-year. Realme followed at 11.4 percent, down from 15.1 percent, while Xiaomi maintained fifth position at 11.4 percent with modest 2.7 percent growth.
Poco secured sixth place with 5.8 percent share, while Motorola showed impressive 149.5 percent growth to capture 5.7 percent. iQoo grew 101.4 percent to reach 4.2 percent share, while OnePlus declined 39.3 percent to 3.6 percent.
Apple records strongest quarter ever as premium smartphone market grows
Apple posted its strongest quarter ever, shipping 4 million units for 8.6 percent market share, showing 58.5 percent annual growth.
The premium segment (₹50,000-68,000) grew 86 percent, with Apple commanding 71 percent share. 5G phones now represent 83 percent of shipments, up from 57 percent last year, with average prices dropping 20 percent to ₹24,600.
Online channels expanded 8 percent to claim 51 percent of shipments, while offline sales grew 3 percent. IDC analysts predict the market will end 2024 with low single-digit growth, citing high inventory levels following festive season sales.
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