Coming together. WWE has announced that it is partnering with the NCAA and the Big 12 conference for the upcoming 2023 Dr. Pepper Football Championship on Saturday, December 2, held at AT&T Stadium in Arlington, Texas.
From the press release:
Through this partnership, the Big 12 and WWE will introduce a custom-made championship title belt for this year’s Big 12 Football Championship Most Outstanding Player, presented on-field at the conclusion of the game by a WWE Superstar. Additionally, a co-branded WWE x Big 12 logo will be featured throughout the venue and on the field.
Throughout the week leading up to the 2023 Dr Pepper Big 12 Football Championship and the game itself, WWE Superstars will be prominently featured and integrated. In addition to the championship title belt presentation, select WWE Superstars will participate in a Conference community event, pre-game hospitality events, and the game’s official coin toss.
“WWE is a global brand that connects with a wide array of audiences,” said Commissioner Yormark. “With this partnership, we will integrate WWE and its brand power into one of the Conference’s biggest moments, further strengthening the bridge between sports and entertainment throughout the Big 12.”
“Brett and his team at the Big 12 have turbocharged the conference through innovative media rights deals and commercial partnerships, constantly exploring new ways to grow the conference’s reach and influence,” said WWE President Nick Khan. “We’re excited to partner with them and help amplify the Championship.”
The Big 12 Conference and WWE will also collaborate to introduce an exclusive Championship merchandise line. Merchandise will be available for purchase online and throughout AT&T Stadium team stores.
This is very cool! As both a professional wrestling and college football fan, two of my worlds are colliding. Let’s just hope that my Texas Longhorns will be able to hoist the championship belt after the game in a few weeks!
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Tags: Big 12, WWE