One big thing: WWE Raw hits viewership low for the summer
This week’s episode of “WWE Raw” drew its lowest viewership since June 10, with an average of 1,641,000 viewers and a 0.50 rating in the 18-49 demographic.
By the numbers:
• 13% drop in overall viewership from last week
• 21% decrease in the 18-49 demo rating
• Still ranked second on cable for the evening
Why it matters:
While summer typically sees lower TV viewership, WWE has maintained strong ratings in recent months. This dip could signal a need for more compelling storylines or star power to retain audience interest.
Diving deeper
• CM Punk and Drew McIntyre’s segment was the ratings high point, averaging 1.8 million viewers and 744,000 in the key demo.
• Segments featuring Rhea Ripley and Damian Priest saw solid viewership increases.
• YouTube metrics tell a different story, with Ripley and Priest’s live segment outperforming Punk and McIntyre’s in views.
The big picture
Despite the weekly dip, “Raw” is still performing well compared to last year:
• 5% increase in overall viewers this quarter vs. last year
• 14% boost in the 18-49 age range
What to watch
• How WWE will adjust its programming strategy to combat the summer slump
• The impact of ongoing storylines and returning stars on future ratings
As we move deeper into the summer, will WWE be able to reverse this ratings trend? Leave your thoughts in the comments below.
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