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You’re Not Imagining It; Shrinkflation Is Real
The cereal aisle at a store in San Rafael, California. Manufacturers have been using “shrinkflation” techniques for years, but in the midst of inflation and higher food prices, the practice is being scrutinized and politicians are calling it out.
Justin Sullivan/Getty Images
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Justin Sullivan/Getty Images
The cereal aisle at a store in San Rafael, California. Manufacturers have been using “shrinkflation” techniques for years, but in the midst of inflation and higher food prices, the practice is being scrutinized and politicians are calling it out.
Justin Sullivan/Getty Images
Here’s one sign that shrinkflation is no longer just a topic for economics nerds.
Cookie Monster recently complained on social media that his favorite food was getting smaller. “Me hate shrinkflation!” the fuzzy blue monster declared. “Guess me going to have to eat double da cookies!”
President Biden promised to sign a bill banning it during his State of the Union address.
Shrinkflation isn’t new.
It’s been happening for years. But people seem to be paying more attention right now amidst high food prices and inflation. And the White House is clearly aware of that.
After years of rising prices, many Americans are fed up with paying more and getting less. Will the pendulum ever swing back?
For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org.
Email us at considerthis@npr.org.
This episode was produced by Megan Lim, with audio engineering by Ted Mebane.
It was edited by Emily Kopp & Courtney Dorning.
Our executive producer is Sami Yenigun.
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