A Journey of Support and Community Impact
Small Company Saturday is a yearly vacation that motivates consumers to support regional organizations. Occurring on the Saturday following Thanksgiving, it stands as a devoted day to commemorate and rally assistance for the contributions small companies make to their neighborhoods. This year, amidst the obstacles postured by the coronavirus pandemic, the focus on supporting small companies is more important than ever as they browse and adjust to developing situations.
The History and Evolution:
Since 2013, neighborhoods actively accepted the vacation, revealing uniformity by vowing assistance for their regional services and companies.
The timeline of Small Business Saturday is marked by the following essential turning points:
- 2010: Small Business Saturday was introduced
- 2011: The U.S. Senate all passes a resolution backing the day
- 2013: Over 1400 people end up being “Neighborhood Champions,” arranging regional occasions
- 2015: The Small Business Administration (SBA) ends up being a co-sponsor of Small Business Saturday
- 2020: Americans set a record by investing $19.8 billion on Small Business Saturday
- 2021: Shoppers go beyond the previous year’s record, contributing over $20 billion
Today, Small Business Saturday has the undeviating assistance from economic sectors, the SBA, and Women Impacting Public Policy (WIPP), and NASA.
For small company owners, their business go beyond simple business ventures– they are extensions of their identities. Supporting regional organizations in your neighborhood not just guarantees their survival however likewise promotes prospering neighborhoods, developing a cooperative relationship in between these companies and individuals they serve. This year, Small Business Saturday is on November 25, 2023.
Historically, the NASA Office of Small Business Programs (OSBP) has actually commemorated this yearly vacation by introducing a Small Business Saturday Campaign. Now, in 2023, NASA OSBP established an extensive Small Company Saturday Digital Toolkit. This toolkit consists of digital posters and a virtual background created to work as a call-to-action for small company program professionals to incorporate it into conferences for an entire week. Our outreach extended beyond the toolkit, advising fans to welcome the style of “Shop, Support and Sustain!” We welcomed everybody to show their assistance by going shopping little and tagging us in their posts on social networks.
We continue to welcome all people to assist to make this motion a success! Watch out for our upcoming social networks posts, where we will be sharing helpful technique guides and an appealing Small Biz Bingo video game. Your involvement is crucial to enhancing the effect of this motion, and we anticipate having you on board for another year of supporting and commemorating regional companies.
NASA OSBP is devoted to promoting and boosting regional organizations making an influence on Small Business Saturday and beyond!
Editor: Maliya Malik, NASA Office of Small Business Programs Intern
